The white-clawed freshwater crayfish Austropotamobius italicus is listed as “vulnerable” in the Spanish Red List of threatened species, but local legislation varies among Spanish regions. Thus, while in some places the species is classified as “in risk of extinction” and various plans of conservation and restoration have been implemented, in the Basque Country and other regions the species is not listed. The distribution of the white-clawed crayfish in the province of Biscay (Basque Country) was studied from 1993 to 2007 at more than 600 sampling locations. Results show that 108 streams were inhabited by the native crayfish species A. italicus while 137 streams were inhabited by non-native signal crayfish Pacifastacus leniusculus or red-swamp crayfish Procambarus clarkii. The spread of non-native crayfish is not the only threat to the native species whose survival is also closely dependent on how watersheds are managed. Most A. italicus populations inhabit headwaters, where forestry activities are very important. The presence of native crayfish in heavily forested areas results in a conflict of interests and makes its conservation particularly difficult. We employed a SWOT analysis – an assessment and decision tool commonly used in marketing and business – to evaluate the situation of the native white-clawed crayfish in Biscay, a province characterized by very high demographic pressure. SWOT analysis has proved to be a useful diagnostic tool and can help develop better and more accurate management strategies for the conservation of native crayfish threatened by multiple stressors.